How to Get Sales and Marketing On the Same Page

How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there’s a culture of cooperation and integration within sales and marketing departments. Sadly, this is rarely the case. In fact, I’ll be presenting my view of…

Source: Small Business Marketing Blog from Duct Tape Marketing

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