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Archive for the category “Brands and Branding”

Avoid these 5 brand messaging mistakes


The five mistakes listed in this Open Forum post are all too common brand messaging mistakes. Is your marketing team guilty of making one of these errors? This one, perhaps: Relying Too Heavily on …

Is your brand messaging getting across to your audience loud and clear? If not, chances are you’re making one of these all-too-common mistakes.

Messaging is an important part of branding. Your marketing messages must capture your audience’s attention and compel them to action, whether they’re shopping in the store, browsing on your website or recommending your product to a friend. And yet even the most seasoned marketers sometimes struggle to develop effective messaging.

“Many communicators forget that great messaging begins with their audience’s core values, not their product,” says Whitney Greer of branding consulting firm Brandularity. “When you’re not honing in on what people truly care about, or coming across as authentic, your messages will miss the mark.”
Click here to read about the five common reasons why messaging fails, and tips for avoiding these mistakes.
Original Source: OpenForum


How to Turn Your Instagram Fans into Brand Advocates

See on Scoop.itSocial Media Tips by FMMG

Turn your Instagram fans into brand advocates

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. This post originally appeared on the SumAll blog.

According to Instagram, its growth is continuing to skyrocket with 50 million sign ups in the last six months leading them to 150 million users total. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers.

However, with the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.

Therefore, it’s important to not only increase the quantity of the quality content your official business account is publishing and further empower existing Instagram followers to continue to post about your company, but also to engage your organization with advocates on Instagram.

According to Instagram, its …

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