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Archive for the category “Content Creation”

Interest-based Content Curation Publishing: the cure for Content Shock?

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In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

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Great Content and Writing Elements

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Five Key Elements in Writing High Quality, Engaging Content

Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning. But creating engaging, quality content needn’t be a daunting task. Yes, it takes additional time, in research and planning, and skill, in writing, but people within your business have vast experience in their respective fields and your company has diverse interests and stories through its staff and affiliations. You just need to work out how to find and share these elements in an engaging way, and one which allow you to showcase your brand’s expertise and reinforce your company values.

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Content and SEO Tips for 2014 – SEO Copywriting

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Seo Marketing Tips

Lennie Appelquist‘s insight:

This article has 5 good tips for better SEO content. From laying a foundation, planning and taking budget into cosiderations this article gives great tips for your upcoming year!

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How To Hire Effective Content Marketing Writers and Editors

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How To Hire Effective Content Marketing Writers

We’ve all heard the theory: It’s easy to hire good content writers because traditional media outlets are letting so many of them go these days. Unfortunately, this isn’t always the case.

Read on to learn more about the best practices in finding and hiring good content creators.

Lennie Appelquist‘s insight:

Finding good writers can be a tricky business. While I always recommend to all our clients that they write and write often, this is sometimes problematic.

This is where hiring a good writer will come in handy. There are many outlets and often times it is a pretty hit or miss proposition.

This article provides many good tips that can help you in your search to finding a good writer to add to your team.

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Lazy Content Marketing Or How Not To Write a List Post

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Lazy content writing

Lazy Content Marketing Or How Not To Write a List Post

As more and more people turn out more and more content, across a greater number of digital and social networks, the competition for eyeballs continues to heat up. We’re developing and sharing an astounding amount of content daily through blogs, videos, podcasts, presentations, memes, and social posts. In fact, according to, as of December 21st, 2013, the Indexed Web contained at least 1.67 billion pages – and growing.

The race to track, measure, and analyze this data is also heating up. There’s gold in them there hills, or so we think; so we hope.

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