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Archive for the month “February, 2014”

5 Ways Your Offline Marketing Efforts Can Improve Your Online Reputation

5 Ways Your Offline Marketing Efforts Can Improve Your Online Reputation written by read more at Small Business Marketing Blog from Duct Tape Marketing

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Beal – Enjoy!

reputationAn ongoing theme in my new book, Repped: 30 Days to a Better Online Reputation, is that your offline actions greatly influence your online reputation. No matter how hard you work to improve your social media engagement, online reviews, or customer satisfaction, it can all be undone if you don’t follow these five important offline marketing strategies.

#1 – Offer a Congruent Experience

The brand experience you sell online should match up with the one which you offer customers in real life. A flashy web site, engaging Facebook Page, or a content-rich blog will only lead to disillusion and disappointment, if someone visits your business, or meets you in person, only to find that you don’t live up to the hype.

Take away – be congruent in the branding experience you provide your customers. Does your offline marketing campaign sync with your online one?

#2 – Sell the Expectation

On a visit to Seattle, I stayed in a boutique hotel for a couple of nights. Unlike a hotel chain, you never know what experience you’ll receive from independent lodging. The hotel took no chances, and upon reaching my room, I discovered a card that thanked its guests for making the hotel the number one ranked in the area. It also went on to explain, that if I felt the same way, how I could submit my vote.

Bam!

Before I’d even had the chance to make up my own mind, the hotel had used social proof to suggest that I would have nothing but an amazing stay.

Take away – you only get one chance to make a great first impression. Don‘t leave that to chance.

#3 – Train Your Employees

Make sure you hire employees that really want the job. Hire those that are passionate about your industry. As part of their training, remind them that they are always representing your brand and its reputation.

I recently shopped at a Mattress Firm store, despite reading some negative online reviews. My sales associate was one of the nicest, honest, and trustworthy salesman I have ever worked with. Not only did he change my opinion of the mattress chain, but I share that experience often—including a chapter in Repped!

Take away – get your employees to buy in to the fact that they are an important part of your brand. If they let down the customer, they risk the future of the company—and in turn, their own job!

#4 – Capture Feedback Early

Most online complaints are the result of a customer being mistreated during their business dealings with you. All it takes is for the manager to be too busy to take a customer’s call, or a staff member too arrogant to apologize for a mistake. The next thing you know, you’re reading about their experience on Yelp—along with millions of others!

Instead put in place a feedback system that ensures a customer never finishes their transaction with you without being asked if they were completely satisfied.

Take away – even an automated email survey could help uncover a festering negative experience that might ignite a reputation attack.

#5 – Improve Your Marketing Messages

All customer feedback can be used to improve your marketing messages. When you see a common trend in positive reviews about you, start highlighting those traits in your TV, Radio, and print ads. Likewise, when you a see a competitor come under attack for a weakness that happens to be your strength, capitalize on the event by adding those strengths to your marketing and PR efforts.

Take away – let your customers—and your competitor‘s customers—help you craft your marketing focus and product messaging.

Lastly, remember that your offline reputation is intertwined with your online one. A bricks and mortar business is often reviewed and rated online, while an internet business is still discussed in coffee shops and at water coolers. You can’t afford to ignore either reputation.

andy-bealAndy Beal is the CEO of Trackur and is considered one of the world’s leading authorities in reputation management. His new book, Repped: 30 Days to a Better Online Reputation is available now, and you can also catch his “Reputation Roadkill” keynote at ClickZ Live New York.

Related posts:

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  3. 5 Ways to Use Online Tools to Drive Offline Sales To help celebrate National Small Business Week in the United…

Source: Small Business Marketing Blog from Duct Tape Marketing

Social Media Updates from the Huffington Post

  • There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come. Read more: Branding, Digital Marketing, Social Business, Owned Media, Brand-Development, Social Media, Building a Brand, Business News #
  • The old flame. Most everyone has them. The nature of dating is that we learn about ourselves and learn about others and either decide to start dating, keep dating or stop dating. Read more: Social Media, Past Flames, Marriage, Pressure Points Marriage, Marriage and Social Media, Old Flames, Entertainment News #
  • Raise your hand if you have ever purchased the wrong gift. The $60 billion annually spent in the United States on unwanted presents is a frustrating problem that can be solved, Fligoo CEO and startup co-founder Lucas Olmedo says. Read more: Google, Search Engines, Big Data, Argentina, Facebook Privacy, Psychology, Federal Trade Commission, Facebook, Social Media Marketing, Yahoo, Gift Guide, Video, Online Advertising, Pinterest, Psychographics, Gifts, Search Engine Optimization, Conversion, Lipschultz, Technology News #
  • My eyes hurt from doing nothing but staring at screen after screen all day — from my laptop to my desktop screen to my iPhone and my iPad, TV screens, movie screens, I realized I was always staring at something other than the world. Read more: Unplugging, Screen Sense, Social Media, Unplug and Recharge, Thrive, Arianna Huffington, Technology News #
  • The weather was as close to perfect on our vacation as we could have hoped for, the sunsets were spectacular, both of my children had a wonderful time and my husband and I finally got a chance to reconnect. And I have almost nothing to show for it. Read more: Instagram, Twitter, Fomo, Family Travel, Screen Sense, Our Stroke of Luck, Travel, Parenting, Facebook, Technology, Family, Parents News #
  • If your employer can prove that you spend 63 percent of your time on social media, it doesn’t make any difference how productive you are during the other 37 percent of the day. Judges, juries and arbitrators are going to look unfavorably on your cause. Read more: Accident Reconstruction, Bill Clinton, Fonzie, Jim Croce, Employment Law, Anita Hill, Litigation, Kentucky State Police, Kentucky, Don McNay, Non Physical Injuries, Sexual Abuse, Social Media at Work, Joseph Stidham, Facebook, Clarence Thomas, Investigation, Structured Settlements, Secrets From the Settlement Conference, Social Media, Paula Deen, National Structured Settlement Trade Association, Workplace, Sexual Harassment, Wrongful Termination, Slidepollajax, Business News #
  • While some dismiss this growing problem of online harassment as simply harmless male trolls spewing their venom, such abuse is driving women journalists off the web. Why the differential between threats to women and men? The answer lies in persistent stereotypes about women, power and speech. Read more: Online Bullying, Social Media, Women’s Rights, Online Harassment, Women Empowerment, Women in the Media, Women in Leadership, Harassment, Gender Roles, Media News #
  • Facebook and WhatsApp are perfect privacy partners. Each hand feeds one another with your privacy serving as the main course. The best course of action to take is to look for companies that have built into their app methodologies that truly protect user interest. Read more: Messaging App, Identity Theft, Forbes Magazine, Facebook, Forbes, Privacy, Private Search Engine, Iphone, Search Engine, Online Privacy, Whatsapp, Messaging, Privacy Policy, Technology News #
  • David Bray is an extraordinary chief information officer. In his new role as the CIO for the Federal Communications Commission (FCC), David Bray (@fcc… Read more: Social Media, Leadership, Twitter, Fcc, Social Networking, Business News, Innovation, Facebook, Technology, Business, Culture, Technology News #
  • Luxury retailers should take note of the old saying, “Don’t judge a book by its cover.” If you want to attract this future generation of leaders, adapt to their beliefs that, luxury is not a symbol of achievement, rather a promise to self that “You Can Achieve.” Read more: Range Rover, Luxury, Consumer, Retail, Leaders, Luxury Cars, Ecommerce, Online Shopping, Burberry, Shops, Chanel, Experience, Jeans, Generation Y, Products, Bmw, Future, Marketing, Social Media, Millennial, Bricks and Motar, Business News, Hermes, Craftsmanship, Boutiques, Luxury-Online-Shopping, Trench Coat, Mercedes G Wagon, Birkin Bag, Digital Age, Affluent, Business News #
  • Whether you are just beginning to toy with the idea of serving your spouse divorce papers or you are already deep in the throes of the litigation proc… Read more: Instagram, Facebook Privacy Settings, Celebrity Splits, Social Media, Linked In, Twittering, Toxic, Divorce, Love-Lawyer, Love Lawyer, Corri Fetman, Celebrity Divorce, Divorce News #
  • Facebook has dominated the headlines in the past week due to its bold $16 billion acquisition of WhatsApp. This news buried another conversation that had previously been getting a moderate amount of attention: Some were beginning to question whether Facebook has a place in the world 10 or 20 years from now. Read more: Linkedin, Facebook, Social Media, Social Networking, Technology News #
  • Once it’s posted, there’s simply no taking it back. That includes drunk pictures, inappropriate jokes and more. You can do it — and they can refuse to hire you. Read more: 5wpr, Ronn Torossian, Social Media, Twitter, Facebook, Public Relations, Employment, Job Hunting, Media News #
  • It is evident that the problems of inflation, scarcity, crime and violence are issues that affect all Venezuelans equally, regardless of their political affiliation or ideologies. Why, then, is the population still divided? Read more: Nicolas Maduro, George W. Bush, Violence, World News, Politics, History, Kidnapping, Cornell University, Revolution, Analysis, Political Activism, Freedom, Press Freedom, Constitution, Israel, Poverty, Latin America, Universal Declaration of Human Rights, Chavistas, Currency, Regime, Nicaragua, Root Cause Analysis, Freedom of Speech, Riots, Human Rights, Inflation, Colombia, Cnn, Crisis, Marcos-Perez-Jimenez, Bolivia, Cuba, South America, Venezuela, Social Justice, Economics, Jose Mujica, Media, Social Media, Henrique Capriles, Homicide, Activism, Reporters, Caracas, EconomíA, Venezuela Opposition, Hugo Chavez, Radicalization, Opposition, Socialists, Twitter, Research, Scarcity, Crime, Venezuelan Economy, Democracy, United States, Foreign Policy, Reporting, Nicolás Maduro, Latino Politics, Politica, Oppression, Freedom of Expression, Protests, Oil, News International, Socialism, Censorship, International, World News #
  • As an author, I wound up owning my own small business and it’s as vulnerable to competition and the vagaries of the market place as any physical store. Sometimes it’s just as exhausting. Read more: Authors, Social Media, Book Selling, Book Marketing, Twitter, Blog Tours, Books, Book Promotion, Book Tours, Facebook, Traditional Publishing, Indie Publishing, Books News #
  • Educating children on the best way to use websites such as Facebook, Twitter, Pinterest and Tumblr may protect them from potential problems. Read more: Facebook Privacy Settings, Online Safety, Social Media, Internet Safety, Internet Privacy, Identity Theft, Screen Sense, Parents News #
  • In my eyes, social media is one of the most important global leaps forward in recent human history. It provides for self-expression and promotes mutual understanding. It enables rapid formation of networks and demonstrates our common humanity across cultural differences. It connects people, their ideas and values, like never before. Read more: Social Media, Social Media Political Power, Social Media Impact, Social Media Change, Social Media Vice, Social Media Politics, Global Social Media, Social Media Government, Social Media Arab Spring, Social Media Power, World News #
  • The best way to help Venezuela is by demanding that our own government stop interfering in that country’s affairs. Read more: Social Media, u.s. Foreign Policy, Democracy, Nicolas Maduro Venezuela, U.S. Intervention, Venezuela Protests, Politics News #
  • Despite the unflattering portrait of a stressed-out, Internet-addled American, there’s no denying this: We really, truly love the web. But there are s… Read more: Internet Relationships, Internet, Facebook Poll, Internet Poll, Internet Love, Internet Addiction, Pew Poll Internet, Give Up Internet, Americans Internet, Pew Internet, Facebook, Americans Facebook, Americans Online, Technology News #
  • Developing countries have high crime levels, which in turn derail further development. A few initiatives are successfully reducing crime and violence in cities such as Bangalore, Cairo, São Paulo, and Mexico City. Read more: Social Impact, War on Drugs, Urban Centers, Dream a Dream, Social Media, Sexual Harassment, Impactx, Anti-Harrassment, Social Media Mexico, Impact News #
  • Social media is permeating every facet of our lives. It is extremely important to understand security and privacy settings with so much personal information becoming so accessible. Read more: Social Media, Identity Theft, Technology, Facebook, Hacking, Privacy, Hackers, Identity Protection, Technology News #
  • As the spaces and places in which we publish, speak and assemble grow more connected, the geography of freedom is in flux. We’ll need to draw new maps, and forge new paths, and fight new battles to protect our rights online and off. Read more: Cyberspace, Politics, Turkey, Human Rights, Protest, Ukraine, Twitter, Press Freedom, Facebook, Net Neutrality, Kiev, Media News #
  • When the CEOs of big companies buy smaller startups in a grab for their members, the executives know there’s a very important, very formulaic promis… Read more: Instagram, Facebook Companies, Facebook Acquisitions, Facebook Instagram, Facebook Whatsapp, Facebook Instagram Whatsapp, Mark Zuckerberg, Facebook Personal, Facebook Ideals, Facebook Addiction, Whatsapp, Facebook, Facebook Ethics, Technology News #
  • If you want to connect with readers, you need to search for and follow readers. This isn’t rocket science. Targeting other random authors you don’t know to do your promotion for you is ineffective. Read more: Authors, Social Media, Writing, Books, Ebooks, Social Media Marketing Strategies, Books News #
  • Taco Bell, which continues to extract product ideas through focus groups apparently comprised of starving potheads, has been killing it on Twitter for… Read more: Fast Food, Taco Bell Twitter, Taco Bell Tweets, Twitter, Brands on Twitter, Taco Bell Breakfast, Twitter for Business, Fast Food Breakfast, Social Media, Twitter for Brands, Tacos, Public Relations, Taco Bell, Branding, Pr, Business News #

Source: Social Media on Huffington Post

Equity Crowdfunding: Your Solution for Small Business Financing?

Equity Crowdfunding: Your Solution for Small Business Financing? written by read more at Small Business Marketing Blog from Duct Tape Marketing

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Salomon Wancier – Enjoy!

equity-crowdfunding-earlysharesSmall businesses haven’t had it easy since the dawn of the recession in 2008, but thankfully they’ve enjoyed a steady (if slow) recovery.

Recent studies show that 2013 was a solid year for small businesses and 2014 should be even stronger. 89 percent of small businesses increased travel between fall 2013 and the previous year. Small businesses created 102,000 new jobs in November alone. And eight out of 10 small business owners plan to increase their products and offerings in 2014.

But in order to travel, add personnel, and execute on expansion plans in the coming year, many small businesses will need financing… which is where things get tricky. Despite being the strongest drivers of growth in the U.S. economy, small businesses face immense challenges garnering funding from traditional sources like venture capital firms, angel investor groups, or debt financing.

Since small businesses aren’t the only ones struggling for financing – startups, entertainment projects, musicians, and others face similar challenges – the new (and popular) crowdfunding industry has increasingly filled the funding gap.

Not all Crowdfunding is Created Equal

In a crowdfunding campaign, a group of individuals pools resources to support a company, organization, artist, or project. Crowdfunding has become a viable way for many entities to raise money. Over $480 million was pledged to campaigns on Kickstarter (the best-known crowdfunding platform) in 2013.

But unbeknownst to many, there are four different types of crowdfunding taking place on various platforms: Rewards, Donation, Lending, and Equity.

Rewards campaigns exemplify “traditional” crowdfunding on platforms like Kickstarter. In exchange for some reward – a discount, freebie, product pre-order, or other item – individuals contribute money to an organization, project, or company.

Donation campaigns are mostly the same, except there’s no physical reward element – just the reward of giving to a worthy cause. In Lending crowdfunding (or “peer-to-peer lending”), individuals loan money to businesses or people at competitive interest rates.

Then there’s Equity crowdfunding – the next phase of the crowdfunding phenomenon and the type arguably best suited to business financing. In an Equity crowdfunding campaign, individuals aren’t backing a project in exchange for rewards; they’re investing in a business. In exchange for contributions, Equity crowdfunding investors receive ownership interest in the entity raising funds – just as would an angel investor or venture capitalist.

Under current regulations, Equity crowdfunding opportunities are only available to Accredited Investors. When the SEC implements rules for Title III of the JOBS Act, the general public will also be able to invest through equity crowdfunding.

Crowdfunding for Small Business: Marketing and Financing

Several factors make Equity crowdfunding a fit for small business financing. The first is marketing.

A crowdfunding campaign (of any kind) is a unique marketing opportunity. Executing a successful campaign requires business owners to promote their companies to new audiences – increasing overall visibility in the process – and motivate their existing networks to support them. Before launching any online fundraising campaign, be prepared to become your business’ biggest cheerleader.

Additionally, Equity crowdfunding is designed to finance companies and other long-term ventures – unlike Rewards or Donation campaigns, which are often best suited to individual projects. (Kick-starter only posts campaigns for “creative projects.”).

Rewards crowdfunding facilitates a limited arrangement between business and backer. Once a project owner delivers the rewards, the relationship between backer and business ends.

Equity crowdfunding, however, establishes a long-term relationship between the crowdfunded company and its supporters – one in which both parties have vested interests in achieving success. Equity crowdfunding investors are likely to patronize and evangelize the company they invest in, since that will help the business earn them a return on their investment.

Which is not to say that Equity crowdfunding is a sure thing. Like any investments in small businesses and early-stage companies, Equity crowdfunding investments are high-risk. And not all Equity crowdfunding campaigns end in successful financing; some companies are bound to fail.

But though Equity crowdfunding is still evolving, it has the potential to be rewarding for certain small businesses and investors. It’s the next logical phase of crowdfunding, it’s the future of investing and financing, and perhaps it’s even the way your small business will fund a promising 2014.

Earlyshares-SalomonSalomon Wancier is Chief Marketing Officer of EarlyShares, a leading equity crowdfunding platform, and an authorized Duct Tape Marketing Consultant. He can be reached at swancier@earlyshares.com.  For more on Equity crowdfunding and investing, visit the EarlyShareholder Blog. Stay tuned for a future Duct Tape blog post from Salomon on ‘Equity Crowdfunding 101.’

Related posts:

  1. Crowdfunding Is Marketing Pure and Simple Crowdfunding is undoubtedly this year’s hottest topic and trend and…
  2. Pitch Perfect Crowdfunding This is installment number two of a series: Crowdfunding: A…
  3. Kiva creates new way to fund small business growth Mark Flannery co-founded Kiva.org with his wife a few years…

Source: Small Business Marketing Blog from Duct Tape Marketing

7 Important Considerations for Investing in Social Media Tools for Business

social media tools for businessAre you keeping track of the latest tools available to help with your social media marketing?

Social media marketing is time consuming.  There are so many channels and so much content required that it can be a real drain on your time.  And this time equates to money!

Fortunately, there are some great social media tools for business that will help to save you a lot of time and become more profitable.

Social Media Time

Social Media can really eat into your time

Imagine saving 30 minutes a day on social media marketing.  Imagine focussing that 30 minutes on making calls to existing customers and trying to get more business. These are the kinds of things you need to consider, to work out whether investing your time and/or money in social media tools will be worth your while.

Here are 7 important considerations for investing in social media tools.

1. Efficiency

Will these tools make you more efficient?  Can they help you to shave 30 minutes a day off your social media schedule?  For example:

a). BundlePost – This helps you find relevant content, it packages it up into suitable format for social media and helps you share this content out at appropriate times.

“Bundle Post increases social media marketing efficiency and enables you to maintain consistency.  This allows users to focus on the things that get ROI like conversations, relationships and overall engagement” – Robert Caruso – CEO of BundlePost

b).Buffer– You find content, click on a button and it’s automatically scheduled. You can save a few minutes every day using this tool, which all add up through the week: it’s a no brainer!

2. Sales

Yes, social media tools can generate you sales, now and in the future.

a). NeedTagger – This tries to identify sales opportunities by using natural language processing, and then sends you the results.  There are sales opportunities for your products and services every day on Twitter, with hundreds of millions of people telling you what they are going to buy and when they are going to buy it.

However, it’s difficult to filter out relevant conversations and this is where tools like NeedTagger come in useful.

b) InfusionsoftOffice Autopilot – A lot of the activity generated by your social media channels includes first-time visitors to your site.  These new visitors are generally not ready to buy, so you need to capture their details and figure out if they are potential customers or not.  Good luck to you if you are going to do this without tools!!

This is where marketing automation tools such as Infusionsoft and Office Autopilot prove themselves to be invaluable.  Using these tools you automatically filter out visitors that are not relevant, and develop the relationship with ones who are.

For example, someone visits your website and subscribes to an email list.  They download a guide and then, with another e-mail you send, they sign up for a webinar.

This is all automated, and when you know that they have signed up to a webinar and are going to take 30 minutes of their day to listen to you, you know they are likely interested in your product or service (assuming the webinar is related to the products/services you are selling).

3.  Adoption Time

When you deploy a new tool, it can can take some time to get familiar with it so you may find yourself working at a slower pace initially.  Because of this, it’s important to consider the adoption time of getting up and running and take into account any training that is required.

Generally, these tool providers will provide some documentation and/or video training.  Going through this will ensure you get familiar with all their functionality and learn how to maximize its use.  You might also consider paying for some training.  If it’s going to take many hours to get up to speed, and there’s a team of you, maybe some group training would be useful.

4.  Alternative Products

It took us about a week to investigate some marketing automation tools before we could make a decision on the right one.  But if you don’t invest this time you’ll end up with the wrong tool!

So if you are investing in new tools that are complex in any way, you really need to research what is available and do a full analysis.  Unfortunately this takes a lot of time, but it’s an essential part of your tool selection process.

5.  Cost

There are free tools, freemium tools, one-off cost tools and monthly subscription tools.

  • Free Tools – Are they really free?  If they are completely free, will this company go out of business soon and leave you high and dry?  We keep track of the tools available and it’s amazing how many go out of business.  Free tools can be very useful and helpful in the short term, but don’t assume they will be there in 6 months’ time.
  • Freemium tools – These are tools that have a free and a paid model.  The free version generally has restricted functionality and they provide it for free in the hope that you will upgrade to the paid version at some stage in the future.  The big advantage with these tools is that you get to try before you buy!
  • One-off cost tools – This is where you pay for the product once and that’s it.  The problem with this is you have a bigger upfront cost and bigger risk, so it’s really important that these tools have a money-back guarantee.  If you don’t like the product within 30 days can you get a full refund?  If a guarantee is not available then I’d be very nervous of investing in this type of tool.
  • Subscription tools – This is where you sign up a to pay a monthly subscription.  Most times you get 30-day free trial and then you go onto the paid model.  You generally pay a relatively low fee, and companies do this because they hope you will keep using the product for a couple of years.
  • Subscription is a good model for you because it’s low cost upfront, but make sure they also give you at least a 30-day money back guarantee.

6.  The Company Itself

You really need to consider who you are buying from.    Here are some considerations:

  • Is the company growing?
  • Do they have investment?  Will be they be around in 6 months’ time?
  • What type of customers have they?
  • What do their customers say about their products and services?
  • What is their support like?  You will always have support issues so you need a company that is responsive.
  • Are they active on social media channels?  If they are, this is a good sign because if their support line doesn’t answer quickly enough and you ping them on social media, you’ll probably get your case escalated!

7.  What are the tool providers like to deal with?

Make sure to ring them up.  No matter what type of payment they provide, ring them up and ask them lots of questions.

Are they helpful?  Do they answer the phone?  Do they get back to you with the answers?

This is probably one of the most important considerations, and even well-funded companies can go out of business.  It’s easy to get good testimonials from customers so you need to try them out yourself: when you talk to the tool provider you’ll really get a good idea of how supportive they will be when you do run into problems.

Have a look at the information that the team at Buffer share about their customer service.  Being responsive is super important to them so if you do have a problem you know they will do their best to resolve.

buffer

Buffer provide excellent customer service and share all their statistics

Summary

No matter which tools you adopt, there is an investment in time and/or money so it’s really important to perform the right investigations before you jump on board.  Investing in the right tools will save you time and make you money – social media is not free!

What’s next?

Consider one of the following:

1. Comment below – We would love to hear your feedback.  What social media tools for business do you recommend?  Would you add anything to this article?

2. Share this post with your friends.  Sharing is caring!!

3.  Implement a process for tool evaluation and selection within your company.

Thanks,

Ian

The post 7 Important Considerations for Investing in Social Media Tools for Business appeared first on RazorSocial and was written by

Credit: RazorSocial

Mark Zuckerberg Casually Conquers the World

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In 2013, Mark Zuckerberg made an important and little-noted design decision about his website: He dropped the “acebook.” All that remained was an extremely modest logo, a box tens of pixels high containing that familiar lowercase “f”. Look at your Timeline today, and the only place you’ll see the full name of the company is at the bottom, in tiny grey text next to the copyright symbol

Was Zuck becoming modest in his late 20s? Hardly. It was a shrewd psychological tactic: Facebook is ubiquitous, that tiny “f” said, and so famous we don’t even need to mention it. Just look at its apps. If I say “Messenger,” there’s no need to brand that with the F-word: You know exactly what app and service I’m talking about. We saw the kerfuffle when the company closed out its first decade by releasing an app called Paper, despite the fact that there’s already a very popular app called Paper. Read more…

More about Facebook, Mark Zuckerberg, and Social Media

Original: Social Media

Bring the Internet to Life for Our SXSW Snapchat Challenge

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Mashable is returning to SXSW this year, equipped with everything from a wrecking ball to a larger-than-life Doge wall.

So this week’s Mashable Snapchat Challenge is SXSW-themed. Send us snaps inspired by digital culture — create doodles of your favorite memes, viral video stars and photo phenomenons. Can’t stop listening to Miley? Draw a friend swinging on a wrecking ball. Still mourning the loss of Colonel Meow? This is your chance to pay homage. We’ll showcase your Snapchats in our SXSW mobile art gallery, so make those selfies really shine Read more…

How to Enter the Challenge

More about Social Media, Sxsw, Apps Software, Memes, and Work Play

Hat Tip To: Social Media

Sochi Social-Media Recap: Top Moments from Facebook, Twitter

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Even though all the official Winter Olympic medals have been accounted for, there are still winners who have yet to be recognized — social-media winners, that is

Twitter and Facebook unveiled Winter Olympics data highlighting the most-tweeted and -mentioned moments, athletes and sports from the past few weeks in Sochi

Ice hockey took home gold as the most-tweeted and -mentioned Olympic sport on both platforms; in fact, it generated four of the top five “peak moments” on Twitter throughout the Olympics. Curling was the second-most popular sport on Twitter, followed by figure skating in third place. On Facebook, figure skating took silver, followed by bobsleigh with bronze Read more…

More about Facebook, Twitter, Winter Olympics, Social Media, and Us

Credit: Social Media

How Do You Cultivate Work You Love?

How Do You Cultivate Work You Love? written by read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Cal Newport

Cal Newport

photo credit: Helal Al-Helal via photopin cc

Common wisdom suggests that if you love what you do you’ll do just fine. I’ve found that while passion for your chosen line of work is certainly important – if you don’t get good and what you do and people don’t value what you do – money will not necessarily follow.

My guest for this week’s episode of the Duct Tape Marketing Podcast, Cal Newport author of So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love, takes this even farther to suggest that skill, not passion, is the key to successfully finding work your love.

The problem with “Follow your passion” it that it assumes you have preexisting passion and that if you match this passion to your job you’ll enjoy that job.

Newport advocates cultivating your passion as a more realistic approach.

“Cultivate” implies that you work toward building passion for your job. It requires you to approach your work like a crafstman. Honing your ability, and then leveraging your value, once good, to shape your working life toward the type of lifestyle that resonates with you.

Cultivating a passion requires you to try new things in order to discover what you’re good at and then take the time to get so good you come to enjoy it.

This approach is a lot like starting a business. In the beginning you have an idea about who you want to serve and what you want the business to become, but quite often as you experiment with how to build it you find that it naturally evolves into something very different.

Related posts:

  1. Get Good at What You Love and the Money Will Follow You’ve certainly heard all the talk about the need for…
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  3. Cultivate a Culture For Referrals Referrals don’t just happen. Well, that’s not entirely true. If…

Source: Small Business Marketing Blog from Duct Tape Marketing

12 YouTube Easter Eggs Worth the Distraction

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You can’t find everything YouTube has to offer just by using the search bar

The social video site has been known to hide Easter eggs (hidden messages, jokes or features) deep within in its site. Games, inside tech jokes and pop culture references to memes, Star Wars and Star Trek are all buried inside — but not if you know how to dig them up

We’ve gathered a list of 12 awesome YouTube Easter eggs you should hunt for. May the force be with you

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Origin: Social Media

44 Beautiful Candid Moments Captured in Photographs

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Candid photography captures the natural expressions of subjects in their most pristine form. We often consider these portraits the purest representation of emotion and personality — much more so than a regular photo where the subject is consciously posing. But because of their elusive nature, it can be difficult to capture these fleeting moments.

Last week, we challenged Mashable readers to take candid shots. The submissions were a good mix of beautiful street portraits, cute animal antics caught on camera, event photos and shots of kids in action. Check them out, here.

More about Photo, Photography, Social Media, Mashable Photo Challenge, and Street Photography

Original: Social Media

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