Joe Cox explores why SEO pros shouldn’t ignore Pinterest.
There’s no denying that SEO has changed. Long gone are the days when it was enough to build a tonne of links, sit back and watch your website rise up the rankings. The lines between SEO and content marketing are merging and in today’s fluid digital environment good PR and good SEO are becoming one and the same thing.
Social networks have become emblematic of this rapid shift towards relevant content and no more so than Pinterest. Breaking the record for fastest social network to 10 million users and referring more traffic than Google+, LinkedIn and Twitter combined, Pinterest has become impossible for any SEO or digital marketer to ignore.
Whilst its real potential may lie in brand awareness and referral traffic (Pinterest traffic is twice as likely to convert as that of Facebook), there is an SEO payoff for promoting your brand on Pinterest as well. Below are listed four of these benefits.
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