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8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

See on Scoop.itSocial Media Tips by FMMG
peanut butter and chocolate

Your blogging and email marketing efforts are like chocolate and peanut butter.

The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States.

You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing.

Because while your blog is the best avenue for getting attention online, establishing your authority, and getting found in the search engines … email communication helps you connect on a more intimate level, build trust with your audience, and gives you a tool for making relevant offers to your audience.

And together, their power is multiplied.

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7 Ways To Run An Unsuccessful Mobile Email Campaign

See on Scoop.itSocial Media Tips by FMMG

Mobile email marketing campaigns fail all the time.  Not all business owners take the time to figure out why their campaign failed or have the foresight to avoid common mistakes before their mobile email marketing campaigns hit the ground running.  The email marketing experts at Reachmail recently did some research into common reasons why mobile email marketing campaigns fail. They found that over 40% of all emails are opened on mobile devices.  With more and more consumers opening emails on mobile devices, it is crucial to make sure your mobile email marketing campaign does not fail.  You can try to optimize emails for mobile, but if you have no coordinated strategy are you going to end up costing your company money and your mobile strategy is likely to be a bust.  Below are 7 ways to ensure that your company runs an unsuccessful mobile email campaign.


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