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Archive for the category “Content Marketing”

Interest-based Content Curation Publishing: the cure for Content Shock?

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In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

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Great Content and Writing Elements

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Five Key Elements in Writing High Quality, Engaging Content

Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning. But creating engaging, quality content needn’t be a daunting task. Yes, it takes additional time, in research and planning, and skill, in writing, but people within your business have vast experience in their respective fields and your company has diverse interests and stories through its staff and affiliations. You just need to work out how to find and share these elements in an engaging way, and one which allow you to showcase your brand’s expertise and reinforce your company values.

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Content and SEO Tips for 2014 – SEO Copywriting

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Seo Marketing Tips

Lennie Appelquist‘s insight:

This article has 5 good tips for better SEO content. From laying a foundation, planning and taking budget into cosiderations this article gives great tips for your upcoming year!

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How to Keep Infographics from Ruining Your Visual Content: 8 Rules

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“Have we devolved into a society of such die-hard “visual learners” that we can’t be bothered with text formats at all? Apparently so, because it’s difficult to call up content marketing these days without finding a link to the now-ubiquitous infographic — increasingly in lieu of more traditional, complete forms of content delivery.

Unfortunately, too many are incredibly painful to wade through — over the top with a busy mishmash of off-putting graphics. (Some designers appear to be getting paid according to the number of images they can cram into one stand-alone.) Low-quality visual content like this lacks narrative-driven cohesiveness, which translates to effective brand promotion. Too frequently, they are the products of designers attempting to impress, well, other designers. Which is why I call infographics the “Emperor’s New Clothes” of the 21st century. Eventually (I hope) content marketers will carefully examine the wealth of misfires and conclude that there’s nothing there, and then focus on creating visual content that supports a content marketing message instead of muddling it.”

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