Facebook may be adding to the list of things it knows about you
The social network is reportedly experimenting with new technology that tracks and collects data about a user’s activity on the site, including cursor movements, according to the Wall Street Journal. The technology is being tested now with a small group of users.
The data could be used in a number of different ways, from product development to advertising, Facebook analytics chief Ken Rudin told the Journal
The technology can supposedly determine where a user is hovering his or her cursor on the screen, meaning it could be used to determine the most appropriate places for advertisements. The technology also tracks whether Facebook’s mobile users can see their News Feed at any particular time from their smartphone Read more…
By: Social Media