3 Super Simple Ways to Make Buffer Even More Useful

3 Super Simple Ways to Make Buffer Even More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve long since professed my love of the BufferApp. But it’s been a while since I’ve shared some of the ways I use this tool, so I thought I would add some tips today. (About a year ago my youngest daughter landed a job with Buffer – so take that for what you will asContinue Reading Related posts: How and Why I Use Buffer One of the services I believe marketers should provide their… One Simple…

Source: Small Business Marketing Blog from Duct Tape Marketing

55% of recruiters reconsider job candidates after seeing their social profiles

In 2014, 93% of recruiters will use social media to evaluate job candidates

Competition is increasing in the head hunting industry as well, and recruiters are primarily investing more in social recruitment to beat their competitors, beyond referral and mobile recruitment. They report that social tactics increase candidate quality and quantity in 2014, and improved the time it took to hire candidates.

“http://mashable.com/2014/07/16/ignored-resume/?utm_cid=art-seealso” is not a valid see-also reference

The pressure on job candidates to boost their social media presences has increased as a result: 55% of recruiters have reconsidered a candidate based on his or her social media profile Read more…

More about Mobile, Social Media, Employment, Business, and Job Recruiting

Origin: Social Media

How to choose the best platform for your personal website

Tumblr, WordPress, Squarespace — there are countless ways to make a personal website

The key is finding the right one for you. In the digital age, having a personal website is the final step in establishing a solid web presence, but there are dozens of sites begging users to pick them.

See also: The lazy person’s guide to personal branding

With so many options, it can get complicated to pick the right site for your life and career. Are you the artsy type? If so, head to Tumblr. Are you a stiff-straight office professional? You might want to look into WordPress

We weighed the benefits of five platforms to help give you a fuller idea of what you should pick Read more…

More about WordPress, Tumblr, Features, Squarespace, and Personal Branding

Hat Tip To: Social Media

Zuck made a sweet anniversary video for his wife and put it on Facebook, naturally

You know what they say: The one-year anniversary is the paper anniversary, 10 years is the aluminum, 11 years is the Facebook tribute video

Mark Zuckerberg, king of the romantics and Facebook CEO, wished his wife Priscilla Chan a happy 11-year anniversary on Thursday, marking the day they met. The one-minute video highlights the couple’s pictures together and ends with the line: “Thanks for being a friend.”

See also: Facebook ‘Say Thanks’ videos turn your friendships into movies

Zuckerberg and Chan met in 2003 at a Harvard University fraternity party and married on May 19, 2012

Post by Mark Zuckerberg. Read more…

More about Facebook, Viral Videos, Marketing, Social Media, and Videos

Source: Social Media

How to Create Buyer Legends

How to Create Buyer Legends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Bryan Eisenberg Like many marketers I’ve trumpeted the virtues of something called buyer personas for years. A persona, borrowed from the theater, is a thorough description of a character in a play. Who that are, what their story is and what motivates or demotivates them. When you couple strong customer personas withContinue Reading Related posts: What If Your Customers Were Actually People? Marketing Podcast with Adele Revella I think it’s pretty easy… Waiting for Your Cat to Bark…

Source: Small Business Marketing Blog from Duct Tape Marketing

How to Grow Your Facebook Presence Without Like-Gating

The word is out! As of November 5, businesses will no longer be able to “like-gate” content on their Facebook Page. AllFacebook reported on this policy change, but the question that most marketers have now is “What can we do to continue to grow our Facebook presence?” I’ll tell you in…

Source: Top Dog Social Media

Using Social Media to Generate Sales Leads

Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dawn Ellis – Enjoy! If you’re looking to generate sale leads successfully, you need to go where the people are. And currently, everybody seems to be on social media. At first glance, social media looks like a place for friends andContinue Reading Related posts: Social Media Marketing for Lead Generation It’s guest post day here at Duct Tape Marketing and… From Zero to Thousands: 5…

Source: Small Business Marketing Blog from Duct Tape Marketing

Auto-Pilot is Life’s Blindfold

Being on auto-pilot is just the same as switching off your senses and letting the machinery take over. You miss the real things that are happening, the real stories, the real people. Fine if you’re a machine, but as a human being? Auto-pilot is life’s blindfold. Auto-Pilot is Life’s Blindfold originally appeared on Danny Brown […]Auto-Pilot is Life’s Blindfold originally appeared on Danny Brown – there’s more to life than social media – all rights reserved.           

Original: Danny Brown – Social Media Marketing Blog

Loyalty Is Not a Given – Like Trust, It Needs to be Earned

Back in July 2012, I spoke at an event in Toronto. During my talk, I made a quip about whether or not anyone still used Canadian smartphone giant BlackBerry (previously known as RIM). While it was a throwaway joke that most people laughed at, it attracted its share of criticism too. James Howe, for example, […]Loyalty Is Not a Given – Like Trust, It Needs to be Earned originally appeared on Danny Brown – there’s more to life than social media – all rights reserved.           

Original: Danny Brown – Social Media Marketing Blog

12 beautifully eerie photos shot in the dark

A nighttime landscape, a winding road through fog, candlelit portraits and creatures crawling in the dark — these are the kinds of photos we saw in this week’s Mashable Photo Challenge.

We asked you to photograph darkness, a theme that is fairly open-ended. Whether that meant spooky images taken on Halloween or surreal black and white shadow shots was entirely up to you

See also: In pictures, Halloween celebrations worldwide bring out ghosts and ghouls

Linnéa Wilhelmsson, an Instagram photographer from Gothenburg, Sweden, was our guest host

“I’m so impressed with the submissions,” she said. “Some were really spot on with the theme, and captured something very thoughtful and mysterious.” Read more…

More about Photography, Night, Halloween, Social Media, and Apps Software

By: Social Media