Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. All […]Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI originally appeared on Danny Brown – Social Media Marketing and Influence Marketing Blog – all rights reserved.