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Verizon to Turn Your ‘Fashion Rocks’ Tweets Into an Outfit



A new type of eye-grabbing garment will be created Tuesday night at the star-studded Fashion Rocks concert in New York City, where Verizon is designing a fabric based on tweets during the telecast on CBS.

It’s a real-time garment, of sorts, with the online conversation about the night’s music and fashion influencing the pattern and color of Verizon’s final product

You can watch the #SocialImprint garment evolving on the backstage live stream at 9 p.m. ET, with each genre of music and certain fashion words changing the ultimate look.


The live stream is set to display two screens detailing how the music buzz is changing the color and how the fashion conversation is influencing the pattern. A third screen, behind DJs Questlove and SoSuperSam, will show a digital model wearing the fabric. Read more…

More about Fashion, Verizon, Music, Social Media, and Entertainment

Hat Tip To: Social Media


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