Beyond Millennials: How to Reach Generation Z
Millennials are so last year.
As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States’ population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways.
While millennials — a.k.a. Generation Y — grew up alongside the World Wide Web, Gen Z is growing up with social media. This shapes everything from their academics to after-school activities, with more than half of Gen Z using YouTube for research projects and a third collaborating with classmates and watching lessons online. Read more…
Credit: Social Media