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Apple Hires Nike’s Former Head of Social Media — But Why?

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Apple, perhaps the biggest brand to lack a presence on Twitter and Facebook, has hired the former social media chief at Nike and Burberry.

Musa Tariq confirmed on Twitter that he is now Apple’s digital marketing director

First day of school. Hope the other kids like me!

— Musa Tariq (@MusaTariq) August 4, 2014

Tariq’s Twitter profile page also includes a mention of his new role. The news was first reported by 9to5Mac

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Musa Tariq

Image: LinkedIn

Most recently, Tariq was global senior director of social media and community, digital brand for Nike, a position he had served since 2012, according to his LinkedIn profile. From 2009 until 2012, Tariq, a former ad exec, had worked at Burberry as global director of digital marketing Read more…

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