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Vine Loops Don’t Mean What You Think They Mean

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When Vine prankster Lele Pons recently broke the 1 billion loop milestone, I realized we finally had proof that the view measuring system Vine introduced on July 1 is a crock.

Lele, who famously “does it for the Vine,” has over 3.4 million Vine followers and many of her humorous and sometimes outrageous six-seconds bits have millions of loops. I’m sure she earned the loops — but how hard is it to earn them?

For instance, as I type this, one of Lele Pons’ less shocking Vine videos is looping over and over again in the background. I can glance over and watch the loop number rise. It actually jumps because, I think, a number of other people around the world are viewing her Vine videos at the same time Read more…

More about Vine, Social Media, Twitter, and Vine App

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