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Following Login Changes, Facebook Extends Social Login Dominance

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Facebook‘s recent login changes are returning some measurable, positive results.

The social network has extended its dominance in the area of social logins, now claiming 55% of all social logins, according to recent data from Gigya, social-login provider for customers like Verizon, CNN and ABC. Clicking “log in with Facebook” on a site — or Twitter or Yahoo, for that matter — is considered part of the social login market; Facebook is used more than half the time.

That is up from 53% in Q1 of 2014, and 52% a year ago

Instead of creating a new username and password for these different sites, users routinely have the option to sign in with an existing account — one they’ve created on a social site like Facebook, Twitter, or Google+. Facebook has dominated this area for along time, but the company extended its lead on Google+ last quarter, which holds a 27% share Read more…

More about Google, Facebook, Social Media, and Social Logins

Source: Social Media

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