How Kevin Systrom Controls Every Ad on Instagram
ASPEN — Photo-sharing network Instagram still hasn’t fully rolled out its strategy for selling ads on the service. But CEO and cofounder Kevin Systrom has revealed that he has an unusual and unprecedented amount of control over photo ads before they go up on the service.
“I’m looking at every ad,” Systrom told the Fortune Brainstorm Tech conference at the Aspen Institute on Tuesday. “We implemented that early on.” He added that he had the power to reject or suggest changes to the content
Instagram tentatively rolled out its first 10 ad campaigns late last year. Systrom is currently limiting the service to “companies that set the bar high,” he said — companies such as Airbnb, Burberry, Ben and Jerry’s and Lexus Read more…
Via: Social Media