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How Psychology Will Shape the Future of Social Media Marketing

With marketing analytics software so pervasive, marketing professionals have the power to monitor everything on a business’s social media accounts. How many retweets did a post get? Did customers favorite or reply to it? Thanks to automatic alerts, like Google Alerts, staff can also know immediately when their business gets mentioned, allowing them to take action if necessary. One major shortcoming with current technology, however, is its inability to accurately detect context in human behavior. As the Washington Post recently pointed out, some businesses are relying on natural language processing software to sift through millions of social media posts being generated…

Source: Technology – The Huffington Post

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