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(VIDEO) Mobile, iOS Fuels Rapid Growth of “TV Everywhere,” Adobe Study

SAN FRANCISCO — Mobile devices, led by the Apple operating system, are fueling the spread of TV Everywhere, says Tamara Gaffney, Principal Analyst with Adobe Digital Index in this video interview. “The iOS app has surpassed the browser as the most common access point for TV Everywhere,” she says, sharing the details of a just-released study Adobe conducted that analyzes TV Everywhere usage. Specifically, consumers accessed TV Everywhere via iOS about 43% of the time in the first quarter of the year. The number of unique TV Everywhere visitors more than doubled year over year. Overall, video viewing via TV Everywhere grew…

Source: Technology – The Huffington Post

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