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Nike Fuel Is Dead: Are Fitness Tracking Wristbands a Fad?

Nike recently discontinued Nike Fuel bands and fired a bunch of related staff. President and CEO Mark Parker said: “I think we will be part of wearables going forward. It’ll be integrated into other products that we create, and then we’ll look at expanding our partnerships to create more reach for the Nike Fuel and Fuel system that we have … and the best way to do that, we think, is through the best partnerships that we can find.” Does this mean that Nike is out of the fitness-tracking wristband business, or does it mean that it Nike is going to…

Source: Technology – The Huffington Post

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