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comScore’s 2014 US Digital Future in Focus

Key topics to be covered in this whitepaper include: – The implications of a multi-platform majority – The continuing disruption of mobile in all facets of digital media – How social is monetizing its enormous mobile audiences – The resurgence of online video and measurement across all screens – Issues of ad viewability and how to improve ad performance on mobile – How search engines are differentiating themselves from the competition – The continued growth of digital commerce and emergence of mobile commerce

Source: Technology – The Huffington Post

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