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Managing the Curve of Expectation

Managing the Curve of Expectation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Expectations are almost everything. Meet them and people are mostly happy. Exceed them and they are mostly overjoyed. Fail to meet them and sometimes nothing else matters. The key of course lies in properly setting them in the first place. I had a client years ago that wanted a project by Friday. I knew that would be no problem so I said, in fact, I think we can get it to you by Wednesday. Then one thing led to another and…

Source: Small Business Marketing Blog from Duct Tape Marketing

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