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Amazon Unveils Fire TV, Its Own Set-Top Box

Amazon wants to take over your TV. On Wednesday, the company unveiled a $99 set-top box called Amazon Fire TV. The device will start shipping immediately.

The huge Internet retailer showed off its latest piece of hardware– a device “thinner than a dime” that connects televisions to streaming video services like Netflix, Hulu and of course, Amazon’s own video streaming service.

“We need to invent and simplify on behalf of customers,” Peter Larsen, Amazon’s vice president of Kindle, said to a group of journalists and analysts in Manhattan’s Chelsea neighborhood. “When we looked at the living room we took the same approach. How do we make the complexity disappear?”

Fire TV also comes with a “small, elegant” remote and is connected via Bluetooth, which “really helps to make it disappear,” Larsen says. The device itself will fit underneath or behind your TV.

Fire TV features voice search that Larsen assures viewers “actually works.”

There are special settings for parents, too. You can set “time limits,” which limit the amount of time a child can watch TV. This “helps me not having to be a sheriff in the living room all the time,” Larsen says.

Amazon’s getting into gaming as well. Fire TV will have thousands of games available for customers to play by next month, the average price of which will be $1.85. There will also be more than 1,000 games that are free to play. The Fire TV has its own gaming controller as well.

amazon minecraft
Here’s what Minecraft looks like using Amazon Fire TV.

Amazon’s announcement comes less than a month after the company raised the price of Prime, its annual membership program that includes free two-day shipping on millions of products, from $79 to $99.

This story is developing. Check back for updates.

Source: Technology – The Huffington Post


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