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LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media

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New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth.

Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes

Social media is even more important to “hyper growth” companies, or those that self-reported “significant” year over year revenue growth. Of the hyper growth companies surveyed (about 16% of the entire group), 91% said social media helped “increase awareness” of their brand, while 82% said it helped them generate “new leads.” Nearly three quarters of the hyper growth companies increased their social media budgets last year Read more…

More about Advertising, Linkedin, Social Media, Smb, and Business

Original: Social Media

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