How to Turn Your Instagram Fans into Brand Advocates
Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. This post originally appeared on the SumAll blog.
According to Instagram, its growth is continuing to skyrocket with 50 million sign ups in the last six months leading them to 150 million users total. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers.
However, with the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.
Therefore, it’s important to not only increase the quantity of the quality content your official business account is publishing and further empower existing Instagram followers to continue to post about your company, but also to engage your organization with advocates on Instagram.
According to Instagram, its …
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