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The Psychology of Trust on Google Plus – Martin Shervington

See on Scoop.itSocial Media Tips by FMMG

This article explores the process of building trust – slow and steady; and when people ‘weasel’ they lose that trust within a community.


The concept of trust is one that influences our decisions daily. Do we trust this source of online information, this person, or even that the expiry date on that strong French cheese we find in the back corner of the fridge is reliable?! On Google+ we are so often connecting with people we don’t know already, and as such ‘trust’ works towards reputation. When this is applied to a subject matter in particular we can follow David Amerland’s path that trust leads to reputation that in turn makes someone a ‘known’ authority. At the end of the article you will see why baking and giving away the best ‘apple pies’ in the world is the best way to create trust in your community. Before we get there, let’s take a look at the meaning of trust before we consider how it is formed, and lost. 

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