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7 Ways To Run An Unsuccessful Mobile Email Campaign

See on Scoop.itSocial Media Tips by FMMG

Mobile email marketing campaigns fail all the time.  Not all business owners take the time to figure out why their campaign failed or have the foresight to avoid common mistakes before their mobile email marketing campaigns hit the ground running.  The email marketing experts at Reachmail recently did some research into common reasons why mobile email marketing campaigns fail. They found that over 40% of all emails are opened on mobile devices.  With more and more consumers opening emails on mobile devices, it is crucial to make sure your mobile email marketing campaign does not fail.  You can try to optimize emails for mobile, but if you have no coordinated strategy are you going to end up costing your company money and your mobile strategy is likely to be a bust.  Below are 7 ways to ensure that your company runs an unsuccessful mobile email campaign.

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Read the rest of the post here: andynathan.net

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