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What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]

See on Scoop.itSocial Media Tips by FMMG

Some 19,464 North American marketers were surveyed recently by Act-On about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch.

The top 5 technologies that marketers use are email marketing (77%), social media (72%), website visitor tracking (51%), CRM (40%), and webforms (34%), reports Act-On.

And what are the greatest challenges marketers face?

The biggest one is a lack of budget to launch more programs, report 46% of those surveyed. Some 39% mention the resources needed to manage campaigns, and 34% cite implementing effective social media strategy.

Moreover, marketers share that their most implemented campaigns are email marketing (75%), social media (71%), and events and tradeshows (57%).

 

Lennie Appelquist‘s insight:

How is your marketing going?

See on www.marketingprofs.com

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